Equipment Sales Representative



Colordyne Technologies is a tech company who specializes in engineering and manufacturing digital inkjet print engines. We help brand owners and print providers in the label and tag, commercial print and corrugate markets, among others, successfully integrate digital inkjet printing into their businesses. We work directly with end-users as well as with strategic integration partners and channel resellers to deliver best-in-class technology and support. Our team emphasizes collaboration and is growing with a talented group of motivated and fun people.

The primary responsibilities of the Equipment Sales Representative will be to sell Colordyne’s range of high-speed inkjet printers and print engines to prospects in our target markets. The usual process is to follow-up on leads generated via our extensive marketing efforts, qualifying those leads and then managing the sales process through to completion.

Additionally, the Equipment Sales Representative will be responsible for managing their sales opportunities using sound selling and organizational disciplines, as well as our CRM and sales support tools.


include the following. Other duties may be assigned or highlighted in annual performance reviews.

  • Qualify prospects and secure equipment sales from assigned leads and accounts.
  • Manage pipeline of leads and opportunities as assigned.
  • Support identified opportunities as they move through the sales process.
  • Develop communications in partnership with the marketing team to use in prospecting and lead follow-up.
  • Review leads generated through marketing activities to identify potential growth opportunities.
  • Use customer profiles to understand their needs, challenges, and concerns.
  • Use Colordyne resources and tools to create effective client deliverables.
  • Contribute and communicate feedback on customer needs and expectations to marketing, product management, technical and applications support, and sales management.


  • Associate’s or bachelor’s degree in engineering, sales, business administration, marketing, or related field from an accredited university or technical college.
  • Sales experience is a plus, capital equipment sales experience is a bonus. Internships are acceptable.
  • Experience in the printing, packaging or labeling industries is a plus.
  • Must be proficient working with Microsoft Office products.
  • Experience working with CRM is a plus.
  • Spanish and/or Portuguese language skills are a plus.


Position reports to the Vice President of Sales for Colordyne Technologies, LLC. The Equipment Sales Representative is responsible for daily customer/prospect contact to qualify and move sales opportunities forward. Interacts with and provides required support to other members of the sales, marketing and applications support teams. Communicates with all Colordyne Technologies managers regarding specific project requirements, as well as market and competitive activity and developments.




Due to the time sensitive nature of the tasks, the candidate must exhibit the ability to complete all desired functions in the allotted time.


May require up to 40% travel for trade show attendance and sales calls.


Effective problem-solving skills. Ability to deal with problems involving several concrete variables in standard and new situations. Ability to function independently to solve problems and provide creative solutions through initiative, technical abilities, and drive. Must function well in a team atmosphere, be a goal-oriented, success driven self-starter.


While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk, and sit. The employee is frequently required to use hands to finger, handle, or feel and reach with hands and arms. The employee may occasionally be required to lift and/or move up to 35 pounds. Periods of prolonged sitting, while performing job duties, are common.


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low (an office environment).

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